Eastman Kodak Company Case Study Example | Topics and Well Written Essays - 1250 words

Eastman Kodak Company - Case Study ExampleIt was observed that Kodak aimed to create a monopoly in the commercialise which violated the Sherman serves Section 2 guidelines. The company also attempted to impose varied types of exclusive dealing based contracts upon different retailers. The decree includes licensing of processes for photofinishing as well up as assistance of technology for anyone eager to start the argument of photofinishing. The main objective of the decree was to ensure a healthy competition among the varied business entities in the photofinishing industry (Baye & Scholten, Kodak Appeals to Court to Terminate 1921 and 1954 Decrees that Restrict Pricing Policies). It can be stated that Kodak became the solitary leader in the industry with the development of need based product. The company sold its color film through processing aspects. It is also noted that through pack the prices of photofinishing as well as processing, Kodak monopolized the market of the photo graphic industry. This resulted in the emergence of 1954 antitrust decree, which is considered as the second decree affecting the actions of Kodak. The decree was initiated by the court in order to enact restrictions to Kodak against bundling photofinishing process effectively. Hence, it can be stated that both the decrees i.e. 1921 and 1954 had resulted in the creation of enhanced market competition in the global market context for merchandising the products of photo films as well as processing. The decrees had restricted Kodaks monopoly business in the global market context (Baye & Scholten, Kodak Appeals to Court to Terminate 1921 and 1954 Decrees that Restrict