Events Management Report on Fan Expo †Canada Essay

This root has been commissi bingle and only(a)d by James Armstrong of hobby brain Marketing to critic anyy analyse and evaluate the yellowish brown exhibition Canada make. A general overview of the offspring will be provided as intimately as the position category it falls under and the implications of this. The answer will then be analysed in terms of its loving impact, the s necessityholders snarled and sparing implications. This report is limited to the force information available on the profit and in the prescribed text for theory based arguments.This report aims to purpose Hobby booster cable Marketing on the contemporary and future states of their exit and as related to tourism theory, what impact this whitethorn defend on social and scotch factors, as tumesce as impact on event stakeholders as a whole. In terminal recommendations will be put forward as to the vanquish barbel for event organisers to take in the future to vouch all stakeholders ar kep t pleasant as well as the wider friendship.2.0 Description of return caramel brown expounding Canada is held annually at the end of each summer in Toronto Canada and marks third days of non-stop festivities in the areas of video games, anime, science fiction, horror and diverting deems. The expo has been running for 12 years with its name recently being changed from the Canadian National Expo. fan Expo is held in the first place in the Toronto Metro Convention Centre and function year boasted over 37 000 admissions. caramel Expo is a alone(predicate) event targeted to a specific range of markets. Having been dubbed in the past the nerd Prom, the Fan Expo draws visitors from all around the globe to Toronto Canada, enhancing sentience of the region and its status in fun, anime, science fiction, horror and jolly book realms. Due to these factors it is suitable to classify this expo as a hallmark event. This type of event is typically defined as a major(ip) one time or recurring event of limited age finded primarily to enhance awareness or appeal and favorableness of a tourism destination in the short or big term. In order to obtain success such(prenominal) events rely primarily on their uniqueness, status or timely significance to create some(prenominal) interest and to attract attention (Ritchie, 1984, p.2 Getz 1997 pp.5-6 in Allen et al. 2005). Fan Expo is super world-shaking to its target markets and provides the host venue, club and destination as a whole with a competitiveadvantage over other conventions of a simular nature in North America (third largest event of its kind in this region) (Hobbystar 2006).3.0 mixer Impact3.1 Social BenefitsAll events afford a direct social and cultural impact on their participants and sometimes on the broader host communities (Hall, 1989 Getz, 1997 in Allen et al. 2005). In terms of the Fan Expo, the social impacts are expansive and galore(postnominal) an(prenominal) benefits come to fruition as a offspring of the event pickings place. One in particular is the validation of community groups associated with the event. A confirmatory impact can be seen here through the acknowledgment of topical anesthetic comic book artists, with the talents of the normally ostracised minority being recognised and applauded at an international level. As the community is one of the major event stakeholders, non only are these groups validated but further encouragement of community participation as well results due to the overwhelming achievements of specific community members.Social constancy and community pride are a deduct other factors that result in benefits to the community of Toronto. Fan Expo brings tourists from all over the being to one epicentre of likeminded people. Through this experience the local community may volunteer and band together to present their city in the sterling(prenominal) state possible to expo visitors. The impact this answer has on the tourists is besides significant as it encourages migration attractiveness as well as an change magnitude positive image tourists have about the city of Toronto. This has a 2 fold effect as the community in any case notes the economic acquit of for example encouraging a major video game clever to relocate to Toronto (stronger and more competitive local economy). In retrospect the community is more socially aware of itself and its visitors and is more likely to retain and develop higher visitor rates due to its strengthened welcoming culture.The converging of these likeminded labor experts excessively facilitates an arena for the development of new ideas and partnerships both at heart the industry and surrounded by expo visitors. Tourists that bring already existing ideas to the expo then can have that idea realised through the resources of local and tour industry experts (i.e. a gaming designer that wants tosell his or her idea to a major video game corporation). The potential for ec onomic growth due to this convergence is quite extraordinary.3.2 Social CostsOf the seek conducted about what social cost Fan Expo has had to the local community, one common theme that was realised was the apparent facilitation of strongarm tactics. In an overview of what was discovered, local comic book retailers were being forced by expo organisers either feature solely in their expo (not other competing expos) or not feature at all. The local community backlash from this decision was quite significant with many an(prenominal) key industry leaders in the community pitiable to boycott the Fan Expo event.The ramifications of this monopolistic type approach on the community can cause not only gall towards event participants and tourists, but withal commodification of the event because of the lack of see to itance of original industry leaders and pioneers (eg. instead of the creator of the comic book The Phantom tending in person, Fan Expo constructs a video montage of the com ic book creator and his work instead). This can cause disturbance between fans and organisers as what was once expected and a major highlight of the event is now replaced with a display that for most fans, the information presented is not uncommonly found on say the internet.On a whole, community resentment for the event taking place in their city can elapse but also tourist resentment for the visiting the destination in the future is also a possibility. Social consequence such as criminal activity may occur as a result, specifically if some visitors have travelled a significant distance to check the event.4.0 StakeholdersIn regards to the stakeholders for Fan Expo Canada, a number of categories can be used to separate the role and objectives of each. In terms of the host organisation, the Toronto city Council is a major figurehead as the support from local giving medication for funding and other regulatory and staffing concerns is vital to the success of this event. Hobby Star Marketing as a corporation is also another manifest stakeholder as they are the primary event organisers and have substantial amounts ofresources injected into serving of this event. The Toronto Metro Convention Centre is also another key stakeholder as the event is being held at their premise. Their objectives for the event will be to ensure their function areas function as they should throughout the expo as well as working closely with Hobby Star to ensure all logistical requirements are executed without delay or error.Toronto as a community is also a primary stakeholder as its involvement and expectations for the event are additionally significant. For Hobby Star, their understanding of the local community is a key factor for the event to be a success. Specifically in this case, the understanding of local community comic book or gaming groups and societies will enable event organisers to develop the event to cater for the inescapably of these groups. Furthermore representativ es from these groups could provide recommendations and assistance for future event ideas. In doing so the community expectations can be more accurately met and overall dissonance of the event significantly reduced (Allen et al. 2005).In terms of the media, local tv, radio and print associations are also termed stakeholders as they have been invested in and have also dedicated resources to either cover the event progress or advertise the event in the weeks leading up. Due to the events widespread appeal, vane media would also be considered an important stakeholder as accurate information of necessity to be communicated to tourists planning on attending. Web media is also important to manage because as noted earlier, backlash or community opinions are not contained within the community when the web is involved, and negative impacts can occur quickly through use of the internet.Other stakeholders take on event staff, volunteers and centre counsel and staff. Their role is to ensu re the event plan is executed effectively and their charge as a required resource mustiness also be nurtured through not only being catered for and looked later on during the event, but also recognition for their contributions once the event has ended. One way this is performed is by volunteers being given free access to any event over the three days before and after their allotted shift time (Happy Star 2006). For any eventto be truly effective, the vision and philosophy of the event must be shared by all of the team (Allen et al. 2005).The participants of the event which include guest speakers, retailers, performers, industry professionals and the general public are also significant stakeholders. To make the event memorable and meaningful, the event manager must ensure all of these figureheads are satisfied in terms of what they want to get out of the event, which includes their physical needs of comfort, safety and security. At Fan Expo in 2006, it is the 40th anniversary of t he birth of Star travel and the key guest speakers are two famous stars from the original television series. Their involvement and satisfaction of how the event is run and managed will be reflected on how well they address the audience and subsequently the level of enjoyment the spectators receive.5.0 economical AnalysisThe economic standpoint in regards to events is the make or secernate factor events must generate revenue to be successful. Therefore one of the most important impacts is the tourism revenue generated by an event (Allen et al. 2005). remote visitors not only spend money on the event itself such as tickets and merchandise but also on items such as travel, accommodation and other goods and services available in the host city. This economic influx is sometimes depended on in many smaller communities provided in the case of Toronto, effective tourism can result in visitors that are in town for the event to extend their stay and accordingly increase spending (Allen et al. 2005).As described in Section 3.1, many business opportunities are possible through the interaction of local and visiting industry members. Furthermore their interaction with the local community and its economy may also give way for tourists to increase stay or then make a bid to stay permanently. For the expo, this could mean opportunities for more drug-addicted industry leaders to be a part of the planning service for the following(a) years expo. The overall benefits for Fan Expo could include for example the cast voices for the latest Star Trek game to be sourced and recorded in Toronto due to Microsoft Games setting up headquarters after negotiations. In hindsight whilst themajority of the Fan Expo is based around a market and display type setup, there are also many exclusive forums and networking conferences that occur over the weekend to further facilitate the installation of business opportunities (Hobby Star 2006).Higher rates of employment can also result from this event employment requirements for Fan Expo itself but also local industry members showcasing their talents then being offered work at a major firm. This can also have a negative effect as the local talent is snapped up and shipped out to other cities or countries, possibly damaging the part of the local economy they were once involved in. On the other hand if nurtured the community member could leave to gain more knowledge then return to the city, bringing with them a wealth of knowledge and experience that could significantly increase the economy of the city and region.On the agenda of negative economic impacts, opportunity cost can distinctly be linked to the issues described in Section 3.2 in regards to strongarm tactics allegedly being used by Hobby Star Marketing. With retailers being forced to choose between festivals, the chance for economic gain is lost. Spectators that cannot attend the Fan Expo are left with no alternatives to view and buy expo items and retailers in general loose out because of reduced exposure. This consequently forces retailers to ascertain which festival would be more financially beneficial to them, accordingly reducing exposure and possible loss of business opportunities. As state in Section 3.2 this can generate a negative story for Happy Star and the Fan Expo in general and have many negative social and economic impacts.6.0 ConclusionsThis report has provided an overview of the Fan Expo Canada event and classified into the Hallmark event category. The event was then analysed in terms of its social impact, the stakeholders involved and economic implications. This report has found that Fan Expo appeals to a unique market and draws visitors to the town of Toronto. It has outlined relevant stakeholders and their goals and found that increase integration of local community groups with the planning cognitive process of the expo could be beneficial to future success and reduced dissonance.This report described the import ance of economic planning and how decisions that are made in the best interests of the event may not be in the best interests of the wider community.This report aims to advise Hobby Star Marketing on the current and future states of their event and as related to tourism theory, what impact this may have on social and economic factors, as well as impact on event stakeholders as a whole. In conclusion recommendations will be put forward as to the best approach for event organisers to take in the future to ensure all stakeholders are kept satisfied as well as the wider community.7.0 RecommendationsIn hindsight to this report, the following recommendations are madeIncrease communication with community industry leaders to ascertain the best approach in organising the event so maximum exposure can be generated.Further develop networking events at the expo and facilitate the creation of business opportunities and discovery of new talent in the local community.Promote to industry leaders t he benefits of setting up trading operations in the community and tie this in with a major showcasing of their products at the following years expo.Work closer with Toronto City Council to further grow local and regional tourism to increase longer stays and increased economic activity.Reduce dissonance by operating competitively and ethically with other expos.List of ReferencesAllen, J OToole, W Harris, R McDonnell, I 2005, Festival and Special Event Management, John Wiley & Sons, Milton.Hobby Star 2006, Fan Expo Canada, viewed 20 August 2006, Getz, D 1997, Event Management and Event Tourism, Cognizant Communication Corporation, New York.Wikimedia Foundation 2006, Fan Expo Canada, viewed 6 August 2006,