Brand Audit Competion Research Paper - 275 Words

Brand Audit Competion (Research Paper Sample) Content: NameProfessorCourseDateLà ¢Ã¢â€š ¬Oreal Brand AuditFor many decades, Là ¢Ã¢â€š ¬Oreal has been a devotee on female beauty (hair and skin) in fulfilling their mission responsibly and ethically. Ità ¢Ã¢â€š ¬s one of the worldà ¢Ã¢â€š ¬s leading beauty product corporations.Là ¢Ã¢â€š ¬Oreal has beauty brands that have the direct and indirect. The two main direct competitors include Procter Gamble Company (PG) and Revlon (REV). These competitors do also produce households skin cares, cosmetics and other hair and beauty products. Others include Nivea (hair-care, skin-care) Unilever (cosmetics hair-care, skincare), Nivea (cosmetics), Coty (fragrances, cosmetics), LVMH (luxury beauty products), Boots (cosmetics), Estee Lauder (cosmetics, fragrances) and Beiersdorf (skincare) among others. Its indirect competitorsà ¢Ã¢â€š ¬ include Google Inc. and apple in terms of their market size and financial profitability ratios.The marketing approaches employed by the principal competitors of Là ¢Ã¢â€š ¬Oreal include: engaging thorough creativity in their production of hair and skin care products, creating massive awareness of the products across local and international markets, using new mechanisms to scrutinize Là ¢Ã¢â€š ¬Oreal responses to their marketing measures, influencing strengths from Là ¢Ã¢â€š ¬Oreal customersà ¢Ã¢â€š ¬ perspectives and understanding and analyzing the competitive landscape of Là ¢Ã¢â€š ¬Oreal.As at February 2014, Là ¢Ã¢â€š ¬Oreal market share had operating turnover of 3.88 billion Euros, showing 16.9% of retailing and an increase of 3.2% net proceeds after interests.The strengths and weaknesses of the chief competitors of Là ¢Ã¢â€š ¬Oreal include: the steady research and originality, trying to lead in cosmetic production, doing immense advertising and online trading, trying to create market and create presence in more countries, producing steady quality, being concern on environmental hazards and other socially responsibl e activities that will try to outweigh Là ¢Ã¢â€š ¬Oreal as a principal competitor. The weaknesses of Là ¢Ã¢â€š ¬Oreal chief competitor... Brand Audit Competion Research Paper - 275 Words Brand Audit Competion (Research Paper Sample) Content: NameProfessorCourseDateLà ¢Ã¢â€š ¬Oreal Brand AuditFor many decades, Là ¢Ã¢â€š ¬Oreal has been a devotee on female beauty (hair and skin) in fulfilling their mission responsibly and ethically. Ità ¢Ã¢â€š ¬s one of the worldà ¢Ã¢â€š ¬s leading beauty product corporations.Là ¢Ã¢â€š ¬Oreal has beauty brands that have the direct and indirect. The two main direct competitors include Procter Gamble Company (PG) and Revlon (REV). These competitors do also produce households skin cares, cosmetics and other hair and beauty products. Others include Nivea (hair-care, skin-care) Unilever (cosmetics hair-care, skincare), Nivea (cosmetics), Coty (fragrances, cosmetics), LVMH (luxury beauty products), Boots (cosmetics), Estee Lauder (cosmetics, fragrances) and Beiersdorf (skincare) among others. Its indirect competitorsà ¢Ã¢â€š ¬ include Google Inc. and apple in terms of their market size and financial profitability ratios.The marketing approaches employed by the principal competitors of Là ¢Ã¢â€š ¬Oreal include: engaging thorough creativity in their production of hair and skin care products, creating massive awareness of the products across local and international markets, using new mechanisms to scrutinize Là ¢Ã¢â€š ¬Oreal responses to their marketing measures, influencing strengths from Là ¢Ã¢â€š ¬Oreal customersà ¢Ã¢â€š ¬ perspectives and understanding and analyzing the competitive landscape of Là ¢Ã¢â€š ¬Oreal.As at February 2014, Là ¢Ã¢â€š ¬Oreal market share had operating turnover of 3.88 billion Euros, showing 16.9% of retailing and an increase of 3.2% net proceeds after interests.The strengths and weaknesses of the chief competitors of Là ¢Ã¢â€š ¬Oreal include: the steady research and originality, trying to lead in cosmetic production, doing immense advertising and online trading, trying to create market and create presence in more countries, producing steady quality, being concern on environmental hazards and other socially responsibl e activities that will try to outweigh Là ¢Ã¢â€š ¬Oreal as a principal competitor. The weaknesses of Là ¢Ã¢â€š ¬Oreal chief competitor...